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5-2 Milestone Two

5-2 Milestone Two

Q In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations. Scenario You are a business analyst working at a small, domestic organization that produces high-quality baseball bats. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets. You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and summarize your findings in a business brief for leadership. Continue to use your selected market from Milestone One. As a reminder, the options for international markets are: • Republic of Korea • Canada • Germany If you would like to use another country for your final project please reach out to your instructor. Prompt In this milestone, you will continue to use the Business Brief Template (located in the Guidelines for Submission section of this document). Complete Section Two and the Legal and Regulatory Considerations portion of Section Three. Use course resources as well as the INT 220 Library Guide to support your responses. Specifically, you must address the following rubric criteria: Market Profile: Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the domestic market. A. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture. B. Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the domestic market, including political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade. Market Considerations: Discuss the legal and regulatory considerations in your selected market that can impact business decisions regarding expansion to new global markets. You should also consider corporate social responsibility for each market consideration. A. Legal and Regulatory Considerations: Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation. Guidelines for Submission Template: Business Brief Submit the template as a 500- to 650-word Microsoft Word document. Based on your milestones, you should have Sections One and Two completed, as well as the Legal and Regulatory Considerations portion of Section Three. Sources should be cited according to APA style.

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The country chosen to be part of the organization’s expansion into international markets will be Germany. The organization has currently reached a ceiling with revenue streams. By expanding into international markets, the organization has the ability to penetrate diverse markets that will provide continued sources of revenue. Some key benefits of successful expansion into international markets include: further business growth, diverse revenue streams, competitive edge over competition that has remained in domestic markets and many more. If the company is able to become successful in foreign markets, the company will be able to move past the current ceiling barrier that is being imposed by operating exclusively in domestic markets. These are the reasons why Germany is the most logical choice for expansion.